BSB42415 Certificate IV in Marketing and Communications

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however, they typically report to more senior practitioners.

BSB42415 Certificate IV in Marketing and Communications

Qualification Rules
Participants need to complete twelve (12) units of competency in total following the guidelines as outlined in the Business Services Training Package qualification rules which comprise of: Five (5) Core units Seven (7) Elective units

Core Units

Unit Code	Unit Name
BSBCMM401	Make a presentation
BSBCRT401	Articulate, present and debate ideas
BSBMGT407	Apply digital solutions to work processes
BSBMKG417	Apply marketing communication across a convergent industry
BSBMKG418	Develop and apply knowledge of marketing communication industry

Elective Units

Unit Code	Unit Name
BSBRES411	Analyse and present research information
BSBLDR402	Lead effective workplace relationships
BSBINM401	Implement workplace information systems
BSBMKG401	Profile the market
BSBCUS402	Address Customer Needs
BSBMKG408	Conduct market research
BSBMKG413	Promote products and services

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include: • Direct Marketing Officer • Market Research Assistant • Marketing Coordinator • Marketing and Communications Officer • Public relations officer

To gain entry into this course, participants should have successfully completed year 12 or equivalent level of studies. Students must be over 18 years of age to apply.

English Language Requirements
An IELTS score of 5.5 or equivalent is required for entry into this program. However if a student has an IELTS score of 5.0, the student will be required to complete an English Language course to achieve the required standard prior to commencement of the course.

Pre-Training Review
Every learner must go through a Pre-Training Review (PTR) Process. The PTR process includes a PTR form, mandatory LLN Test and a computer self-assessment test which is reviewed by the Student Support Services team (Student Support Officer, LLN Support Officer, Trainer and Assessor & the Training Manager). The Pre-Training Review process ensures that educational and support needs of every learner are determined and that the learner is placed into a suitable course based on their career goals, interests, skills and knowledge assessed. The completed form must be submitted to Student Support Services at Level 6, 501 Latrobe Street, Melbourne, VIC 3000.

If a student is not able to meet the minimum entry requirements but considers that they have the skills and experience to succeed in the course, they may apply to ANGAD Australian Institute of Technology for special consideration for entry.

This qualification is delivered in a classroom based environment and / or simulated work environment for specific units as required.

Participants will be advised of the assessment requirements at the beginning of each unit. Assessment will usually commence in the session following delivery. As this is a competency based program, assessment continues throughout the program until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed. The assessment methods include: • Written reports • Presentations/Demonstrations • Classroom activities/ Role plays • Case studies • Written test • Project work/Research/ Portfolio

Students may be granted RPL (Recognition of Prior Learning) or Credit Transfer if they are able to demonstrate that they have achieved the level of skills and knowledge equivalent to the unit they seek credit for through work experience, through life experiences or similar study at another institution. Students can apply for credit transfer or RPL at the time of enrolment. Applicants applying for RPL/CT should submit the RPL/CT application along with their original supporting documents to Student Administration. Where RPL is being applied, the student must submit all relevant evidence of work experience and where learning has occurred. A Credit Transfer application must be accompanied by Nationally Recognized Certificates or Statement of Attainments indicating the units successfully completed including unit codes and titles and dates of completion. Credit Transfer may also include credit transfer based on formal learning that is outside the AQF.