This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Advertising Specialist
- Market Research Assistant
- Marketing Specialist
To gain entry into this course, participants should have successfully completed year 12 or equivalent level of studies and diploma of marketing or substantial vocational experience in marketing or equivalent.
- English Language Requirements
An IELTS score of 5.5 or equivalent is required for entry into this program. However if a student has an IELTS score of 5.0, the student will be required to complete an English Language course to achieve the required standard prior to commencement of the course.
- Age Requirements
Students must be over 18 years of age to apply.
- Pre-Training Review
Every learner must go through a Pre-Training Review (PTR) Process. The PTR process includes a PTR form, mandatory LLN Test and a computer self-assessment test which is reviewed by the Student Support Services team (Student Support Officer, LLN Support Officer, Trainer and Assessor & the Training Manager).
The Pre-Training Review process ensures that educational and support needs of every learner are determined and that the learner is placed into a suitable course based on their career goals, interests, skills and knowledge assessed.
The completed form must be submitted to Student Support Services at Level 6, 501 Latrobe Street, Melbourne, VIC 3000.
Credit Transfer and Recognition of Prior Learning (RPL)
Students may be granted RPL (Recognition of Prior Learning) or Credit Transfer if they are able to demonstrate that they have achieved the level of skills and knowledge equivalent to the unit they seek credit for through work experience, through life experiences or similar study at another institution. Students can apply for credit transfer or RPL at the time of enrolment.
Applicants applying for RPL/CT should submit the RPL/CT application along with their original supporting documents to Student Administration. Where RPL is being applied, the student must submit all relevant evidence of work experience and where learning has occurred.
A Credit Transfer application must be accompanied by Nationally Recognized Certificates or Statement of Attainments indicating the units successfully completed including unit codes and titles and dates of completion.
Credit Transfer may also include credit transfer based on formal learning that is outside the AQF.
If a student is not able to meet the minimum entry requirements but considers they have the skills and experience to succeed in the course, they may apply to ANGAD Australian Institute of Technology for special consideration for entry.
- The total tuition fee for the complete course is AUD 10400.00.
- Enrolment Fee: AUD 200 (non – refundable).
- Material Fee: AUD 600.
Mode of study
This program is delivered in a classroom-based environment and/or simulated work environment for specific units as required.
Participants will be advised of the assessment requirements at the beginning of each unit. Assessment will usually commence in the session following delivery. As this is a competency based program, assessment continues throughout the program until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
The assessment process may include:
- Written reports
- Classroom activities/ Role plays
- Case studies
- Written test
- Project work/Research/ Portfolio
BSB61315 Advanced Diploma of Marketing and Communication
Participants need to complete twelve (12) units of competency in total following the guidelines as outlined in the Business Services Training Package qualification rules which comprise of:
Three (3) Core units
Nine (9) Elective units
||Develop and implement strategic plans
||Develop a marketing plan
||Develop an advertising campaign
||Provide leadership across the organisation
||Plan and establish compliance management systems
||Develop and implement a business plan
||Manage the marketing process
||Manage market research
||Develop organisational marketing objectives
||Develop and implement diversity policy
||Manage International Marketing Programs
||Evaluate International Marketing Opportunities